Every cash-on-delivery seller ends up with the same job: calling customers to check that they really want their order. It is the most effective way to reduce returns, and the most tedious. Here are the three ways to do it, what each one costs you, and how to combine them.
Why confirm at all?
A confirmation does three jobs at once: it filters out impulse and fake orders, it fixes wrong phone numbers and addresses before the courier finds them, and it reminds the buyer that a parcel and a payment are coming. Skipping it saves a few minutes per order and costs you a delivery fee for every refusal.
Option 1: call every customer yourself
This is where everyone starts. It works, and it is the most personal option.
- Good: nothing to set up, and you hear objections first-hand.
- Hard: it does not scale. Fifty orders a day can mean several hours on the phone, and the orders that arrive at night wait until morning.
- Watch out: calls happen when you are free, not when the customer is.
Option 2: one-tap WhatsApp confirmation
Send a WhatsApp message with the order summary and two buttons: confirm or cancel. The customer answers when it suits them, in one tap.
- Good: fast, cheap per order, and the customer has the details in writing.
- Needs: your number on the WhatsApp Business Cloud API and a message template approved by Meta.
- Limit: some customers never open it, so you still need a fallback.
Option 3: AI voice calls
An AI voice agent calls the customer, reads the order back, and records the answer. Modern voice agents can hold a natural conversation in Tunisian Derja, reschedule, or note a corrected address.
- Good: calls every order within minutes, day or night, and every call can be recorded.
- Needs: a phone line (SIP trunk) and a short setup.
- Tip: listen to the first calls live and adjust what the agent says.
The best setup: combine all three
- Send a WhatsApp confirmation a few minutes after the order.
- If there is no answer after a set time, an AI call follows.
- Orders with a problem — a new address, a question, an angry customer — go to a person on your team.
This is exactly the flow Roodix order confirmation runs for you, with each outcome written back to the order.
A simple confirmation script in Derja
Whether a person or an AI makes the call, keep it short and repeat the total:
- "Ahla, m3ak [shop name]. 3malt commande 3andna?"
- "El commande: [product], [size/colour], b [price] DT w livraison [fee] DT, el total [total] DT."
- "El adresse: [délégation], [governorate]. Shih?"
- "Twosel fi [delay]. El livreur bech y3ayetlek 9bal ma yji."
- "Nconfirmiwha?"
Frequently asked questions
How soon after the order should I confirm?
As soon as possible — within the first hours. The longer you wait, the more likely the buyer has changed their mind or ordered elsewhere.
Is WhatsApp confirmation free?
No. Template messages sent by businesses are billed by Meta per message, but the cost per order is usually far lower than a returned parcel.
Can an AI really call in Tunisian Derja?
Yes. Voice agents can now hold short, natural conversations in Derja. Test the agent yourself before it calls customers.
